Arenas in Digital Marketing

Introduction to digital marketing:

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Ways to do digital marketing:

1. Search Engine Optimization

2. PPC

3. Email Marketing (factors such as subject line, quality, and personalization are matters)

4. Social Media Marketing

5. Digital Display Marketing

6. Mobile Marketing

7. Content Marketing (It also includes blogs, eBooks, webinars, White papers and a variety of other outlets.)

8. Traditional Marketing Methods

Strategies and their Introduction:

1. Search Engine Optimization (SEO):

SEO helps to make a website to be founded in Search Engine Results Page (SERP) for desired Keywords. SEO helps to build a brand.

Process: Measurable link-building and the creation of quality viral content are respectable marketing processes that work.

SEO’s return on investment (ROI) fluctuates as PPC (see below) rises and falls, and organic search results are more trusted than paid advertising.

That’s why SEO is more worthwhile over time. This includes:

• Keyword Analysis

• On page optimization (optimizing a website in page level)

• Off page optimization (building quality back links to web site and to web pages)

• Building authority for brand terms (This includes company profiles in major Social networks)

• Website health checkups (checking technical issues)

• Analytics Reports (Provides how our campaigns are working by seeing traffic)

2. PPC:

PPC helps to get traffic from Search Engines for targeted keyword terms. The benefit of this process is that, we are going to pay only for the clicks that we have received.

Google AdWords is the most popular PPC program.

Strategy: Identifying converting keywords, effective bidding process to keep the costs low etc…

PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.

3. Email Marketing:

Email Marketing is most traditional form of digital marketing, yet it gives exceptional results if we can personalize every email.

Important things to consider:

Step 1: gathering email IDs list. (Offering something like a PDF, eBook etc… , at our website, can be helpful to gather recipients email IDs.)

Step 2: A service like, can be handy for instant reply messages and managing newsletter campaigns.

Step 3: Personalization is very important for a successful email campaigns. Personalization should be in Subject line, Body of the Message.

And the factors like catchy “Subject line” and “brief message” motivates the recipient to visit the targeted page.

News Letters: They are a wonderful way to engage with our community by sending weekly or monthly newsletters.

4. Social Media Marketing:

Social Media is the most and the very cost effective digital marketing strategy to engage with existing customers and to build a brand name across different Social Media communities.

First, define your goals. What are you trying to get out of social media?

Strategy: This starts with identifying right channels for the type of business we are in.

Step 1: creating business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ & Pinterest

Step 2: using photo sharing services like Flicker, Instagram etc…

using video sharing services like YouTube, Vimeo etc…
using PPTs sharing service like SlideShare…
using PDF sharing services like, etc…

Step 3: Starting activities which represents your company business sector.

Step 4: Building a community at these third party Social Sites.

Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform such as Hoot suite.

5. Digital Display marketing:

• This includes paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to our industry.

• This works well because the pages displaying these advertisements are conveying something throughout their website, which is our business industry. So, the rate of converses is good in this process.

• With this display marketing we can raise traffic from the ad providing site and thus we might gain some leads with conversion rate strategies.

6. Mobile Marketing:

Before going to start this campaign we need to be sure that can we offer our services which can be accessible through mobile phones? If yes, then optimize your site for mobile phones.

• Optimizing website for mobile is important.

Mobile marketing includes… mobile search, content presentation (optimized site), display ads (PPC) and mobile compatible emails.

7. Content Marketing:

Content Marketing is a popular trend in digital marketing as it includes blogs, eBooks, webinars, White papers and a variety of other outlets.

All these are signals for freshness of the website. Google likes the sites which updated frequently and provides great deal of info.

The information that we provide should answer some question or show some solutions to a problem. So that it will gain respect and can be shared at online.

Note: This content marketing alone will work with almost all other online marketing campaigns.

8. Traditional Marketing Methods:

Digital marketing not only depends on internet. Apart from that it extends beyond this by including other channels such as mobile phones or cell phones, display banner ads, SMS /mms and digital outdoor etc…
All of these can be effectively used to build a brand name for an organization. Most of these are paid and when we have some campaign regards any public service that we can offer, we can get coverage by the following media for free of cost. In other words, they are earned.

Television: Advertisements (paid)

Radio: Advertisements (paid)

Newspapers: Advertisements (paid) and News created by any activity done by organization (earned).

News created by a program which offers some of the services to public for free (earned)

Magazines: Advertisements (paid)


Strategies made for an organization are completely depends on their business model, the products they offering and the types of services they offer etc… However these are main and most used methods in best digital marketing service and we can inter relate them for any desired results.

China – A New Frontier in the Probiotics Market

It was first introduced in Japan in the early 80′s where it was marketed as a functional food. It was primarily used for fortifying the food with ingredients that provide health benefits. They are called Probiotics. According to the WHO, Probiotics are termed as “live micro-organisms, which when administered in adequate amounts, confer a health benefit on the host”.

In view of the health benefits probiotics are able to provide, the demand for the use of probiotics in food has increased exponentially in the regions of USA, Europe and Japan. Recently there has been a cultural shift in the market scenario. In view of recent events such as EU rejecting all the claims related to probiotic ingredients resulting in the weakening of the probiotics market. Along with it, Japan market which was once globally the largest market for Probiotics has stagnated with lessened consumer spending. Whereas the demand is ever present in the North American region. But scope for investments and opportunities is relatively minimum in this region. This can be attributed to the strong presence of the major market players who have thoroughly penetrated and consolidated their position. This has led to a situation where companies are looking to expand their market base venturing into untapped markets.

Coming to untapped markets, there is no better fit than China in terms of the potential and promise it holds for probiotics. This is majorly due to the fact that China has a huge cattle and dairy presence globally. Naturally this will act as a huge base for fortifying foods which can be made using probiotics. Along with this, it is estimated that more than 90% of the Chinese are lactose intolerant. Despite this there is major push to encourage them to drink milk primarily due to the fact that milk is very good for health. To overcome this major hurdle, the Chinese populace are showing a lot of interest in using yogurt which is fortified using probiotics. This scenario has created a huge demand for probiotics in China. As a result the Asia Pacific market for probiotics is on the rise. The Chinese market is currently growing at a forecast compound annual rate of 13% which is higher than the likes of Japan.

This trend has been observed by major companies all over the world and have identified China as huge market for probiotics. The probiotics demand will pave the way for functional foods to thrive in the Chinese market. Accordingly probiotics can be used in making other products for the likes of infant food and dietary supplements.

From a competitive landscape point of view, top companies from all over the world have started businesses in China. Yakult, one of the market leaders in the field of probiotics have managed to open three production facilities along with starting sales of their products in two other places. This is just for the year 2014 alone. They have also planned to open branches in four more locations. This has been the trend in China since 2011. Similarly the likes of DANONE, DuPont, General Mills, CHR Hansen Holdings and Nestle have followed the same approach. All the above companies have either started production plants, sold their products or acquired the local companies and made their entry into the Chinese market. Despite Japan being the major market in the Asia Pacific region, China is expected to show greater growth when compared to the likes of Japan. Japan currently accounts for about 45% of the Asia Pacific market for probiotics, followed by China which accounts for more than 25%

But this is expected to change in the near future. After the Chinese market, the Indian market for probiotics has the greatest potential. This can be attributed to the fact that India is the largest exporter of cattle and has the largest livestock population globally which amounts to nearly 512 million numbers. This is an indirect indication of the probiotics potential India holds. Introduction of probiotics in India can improve the health of the population as well.

How To Generate Several Sources Of Affiliate Marketing Revenue

Did you ever hear or see the expression “multiple streams of income” before? What does this phrase mean? For many entrepreneurs, generating multiple sources of revenue offline or online is another way of securing themselves and their businesses for the foreseeable future. In addition they believe that it will also save them from what’s called the famine outcome in the business industry.

Clearly, operating numerous streams of online marketing income is absolutely a good idea to build your affiliate commission and internet based business. With these multiple types of internet marketing revenue, you’re working several affiliate marketing strategies simultaneously. Also, you’ll optimize your earnings on-line with all those numerous affiliate marketing techniques. In the following paragraphs, you’ll discover and learn simple measures to run multiple streams of internet affiliate marketing revenue.

Once you’re involved in affiliate marketing business, it is better when you have numerous channels of online marketing earnings to make sure that if one of those particular income sources disappeared, it won’t bother you as much if it was your sole income stream.

When you rely on only one income source and this one stream has become minimized or has disappeared, you will unquestionably end up broke and hopeless. Try and ask the most successful on-line internet marketers, and you are going to uncover that they’ve established numerous sources of internet revenue.

There’s an entrepreneur that stated and confirmed that the initial step you should take in generating multiple streams of income would be to analyse or evaluate your assets. Start with assessing your self 1st.

Write down your responses for the following questions: Exactly what are the skills, abilities and strengths which you possess? Are you skilled with exceptional and innovative writing ability? Could you excel at sales? Do you think you’re very good in communicating with people? Do you think you’re blessed with a creative talent or distinctive skill that others do not have? As a result of this, you’ll be able to decide the type of business in which you can potentially succeed.

Subsequent, browse around and jot down you assets and physical resources for example computer, colour printer, scanning device, digital camera, mobile phone, Compact disc or Video burner. Write all of these down simply because you can use it as a useful resource. Contemplate also your family and friends. Uncover what do they own that you might have accessibility to. Keep in mind that no man is undoubtedly an island. You should use the skills, talents, expertise and resources of everybody you know.

This is essentially step one if you wish to generate numerous revenue sources. However, if you are currently a webmaster or possibly a website owner, you actually have an advantage. You can join other affiliate marketing programs to generate more income from your website?

Getting involved in internet affiliate marketing is amongst the easiest strategies to make multiple sources of revenue. It’s because affiliate programs can be found in a variety of shapes and types. You will find numerous affiliate programs that you could sign up with and begin earning money immediately.

In affiliate marketing, you can also make money by marketing and reselling your affiliate products and also by enrolling new affiliates. What is beneficial with this is you can uncover a wide variety of training resources that will improve your marketing skills. In internet affiliate marketing, you can rest assured that you will find legitimate products to market and sell and there’s genuine income to be made.

Either part-time or full-time, becoming an internet marketer is a great way to generate several revenue sources by way of marketing services and products from internet retailers. You could get online commission without the need for investing a lot of money to create your own product and without having to worry about keeping records, customer service and e-commerce. All you need to do is to advertise and sell the services and products within your website and transfer prospective buyer’s to the vendor’s website.

In affiliate marketing, it is best to market additional retailers on your website so your site visitors can have various destinations to select from. Making use of several vendors within the same internet site or niche market signifies only one thing – you’ve got several sources of affiliate revenue.

There is definitely nothing improper with this particular business approach simply because this is probably the best method to safeguard your business and broadening your horizons. As a result of this, you can rest assured that you simply will not encounter problems whenever one of the website retailers shut down his/her program.

Nevertheless, you’ll want to select only those affiliate marketing programs that appeal to you for you to successfully market and promote them. Never be persuaded into registering for several affiliate marketing programs with the hope that at least one will provide earnings. Choose wisely and do not be involved in marketing items you know almost nothing about. Select the items that agrees with your excitement; your passion will show through and help guide your potential clients to your affiliate link.

You must also work tirelessly to make your many sources of revenue more dependable. This can be achieved by adopting some tactics and strategies that will help you to move forward, some characteristics which can help you achieve success with this type of business are patience, persistence and desire for knowledge.

Finally, keep in mind, don’t put too much importance on just one thing because if that fails you have nothing. Well, its fair to say that the more sources of revenue you own, the greater income you will earn.

7 Content Marketing Trends You Need to Be Aware of This Year

Content marketing is a great marketing activity for driving commercial results, and as more brands embrace this, the competition continues to be really tough. If you actively use content marketing to promote your business and drive sales, it is very important to stay up to date with the latest content marketing trends. Becoming aware of these trends will inspire and empower you to create more effective marketing strategies. Let’s get straight to business – here are seven content marketing trends you can’t ignore this year.

The rise of branded entertainment

An increasing number of brands across industries, from Lego to Red Bull, are becoming not only publishers of content, but entertainers as well, by creating engaging content such as video series, audio podcasts, online magazines, and more. Branded entertainment is more effective at grabbing the attention of customers and retaining it for longer periods than advertising and traditional content publishing, because it has greater value and is usually delivered in weekly or monthly installments. A great example of branded entertainment is Volvo’s inspiring ‘epic split’ video featuring Jean Claude van Damme.

The rise of marketing automation tools

Managing content effectively over dozens of social networks can be difficult, but an automation marketing system can save the day by enabling your business to have control over the content it publishes. At the same time, automation marketing systems come with advanced built-in tracking tools which show you how audiences interact with your content. Businesses that integrate an automation system generate more conversions than those that don’t.

The micro-targeting approach

In an effort to provide more personal and therefore more engaging content, marketers all over the world are focusing on the micro-targeting approach, addressing the individual rather than the audience at large. More and more brands are becoming boldly informal in their social media marketing, and their micro approach also reflects in the way they handle social interactions with their customers. It’s all about focusing on the individual, on the ‘you’, from the language and tone of your content, to the way you reply to comments on social media.

The shift to visual storytelling

In an attempt to stand out from their competitors, many marketers devote more of their resources to producing engaging videos, slideshows, and infographics, rather than just plain textual content. Considering the fragmented attention of most Web users, visual storytelling has the potential to grab the attention of a distracted audience more easily than text, and to have a stronger impact on potential customers. This is especially true now when networks like Facebook and Twitter have developed a video platform.

Distribution becomes a priority

Because of the content overload, marketers are paying more attention to how they distribute and publish content than ever. This means that time and effort is invested not only in creating engaging content, but in analyzing available distribution channels, and comparing them to see which are the most effective. Brands that identify the best social networks and marketing channels for their business fare better than those that post content indiscriminately on all social sites they encounter.

Mobile marketing is changing the face of online marketing

Mobile marketing opportunities are growing at a rapid pace, with more and more social networks and specialized services offering dedicated tools for marketers to promote and advertise products and services directly to mobile users. It’s no longer enough to have a mobile responsive site – brands must actively seek to engage their mobile audience with personalized content and contests.

Social media has become a primary distribution channel

While social media marketing has been huge in the last few years, now it’s becoming for many businesses the primary online marketing tool, displacing even advertisements. Brands are hiring professional content creators to create for them social media content, and are taking distribution very seriously, trying to be original on all the big networks.

All things considered, it can be said that content marketing has become almost indispensable for any business that aims for a strong online presence and a large following. Content marketing is the backbone strategy for engaging with your audience, and so requires careful attention and persistent effort. Now get out your pen and paper, grab your team and start strategizing.

Pamela Wigglesworth is an international marketing communication trainer, keynote speaker and Managing Director of Experiential Hands-on Learning, a training and development company. A resident of Asia for over 25 years, she helps companies across multiple industries to increase awareness, increase leads and ultimately increase their sales.

Learn more about marketing communication or about Pamela, visit the website at